Running a business online imitates life – you will find yourself really disoriented if you do not practice and apply some basic principles. The problem is that, in the beginning, you only sway slightly and don’t notice it. So you get a little more off course, but you still don’t realize. And the process continues. And on it goes. Then, before you know what happened, you’re completely off track, even though a series of small changes got you there.

You can do a lot of things to improve or harm your online business, but there is definitely one thing that will end your dream faster than you can say “boo.” It is tempting and clever. Be on the lookout for this danger so you can squelch it at once! The culprit is …

NOT remaining consistent.

You were on a roll and got a lot of work done the week after you started that new business opportunity. You went for the gold. And made some progress. Then the problem starts. The following week you do less. You decide to take it easy because you did knock yourself out last week … and wasn’t having control of your time the reason why you got started this online business? That is a big MISTAKE! Once you have momentum … keep it going … don’t back down!!!

Marketing your business online revolves around the idea of compound interest. That’s the old question of how much cash you’d have if you doubled a penny daily for thirty days. Do the math and you’ll find it totals more than $5,000,000. But if you take each day at a time … at Day 10, the total is $5.12, and it takes until Day 18 to get to a thousand dollars. So it’s difficult to believe that penny grows so much in 30 days.

But that is the uncanny truth of interest compounding … it builds on itself! But the full effect takes some time. For example, you’d never have the $5 million result if you spent that $1,000 on Day 18. And you’d have to get another penny, restart at zero, and wait 30 more days.

Making money with your online business is the same process. The time you invest compounds like interest. If you work for 20 hours in Week 1, 2 in Week 2, don’t do anything in Week 3, and start to work hard again in Week 4, you will have mediocre results. Because although your average was 10 hours a week, you weren’t consistent. You didn’t allow the compounding principle to operate. Not working at your business consistently is almost like spending your money on Day 18! You’ll start over, from zero, repeatedly.

Are you prepared to pay the price to make a lot of money online? You cannot cut corners. An online business can provide your with a comfortable lifestyle, but there are no shortcuts, and you won’t see much success in the first month or maybe even the first year. You must maintain consistency for a minimum of 2 to 4 years!

 Schedule your online marketing time each week. I recommend you aim for at least 8 productive hours in that period … that’s 8 constructive, effective hours. That means planning for your business. Don’t begin the week – or the day – before you map it out in writing!

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