If you want to make money online, it’s so tempting to find a business in a box solution – a quick fix. Time and time again people who find themselves up against the wall financially will frantically go from offer to offer that comes in the mail or they see on the Internet hoping this is the one that will set them up for life.

There are so many scams and schemes out there preying on this mentality, and who of us hasn’t fallen for one or two in our attempt to start our own business? Take for example websites who only pull in product feeds from Ebay or Amazon. Now this isn’t necessarily an outright scam – if it’s built right. But the problem is that most people who see the opportunity and then implement it don’t take the time to do it right. It’s just too easy to cut and paste.

Imagine hundreds if not thousands of others of these cookie cutter sites out there. It’s so easy to think that this ready-to-go system will solve all of your financial woes, but in truth, it can’t. The reason is simple. If your site is nothing more than a collection of links to eBay, Clickbank or Amazon, you’ll eventually be de-indexed – you can bank on it. Google is cracking down harder and harder on this, too.

Why? Search engines, particularly Google, are designed to do one thing: find answers to real human questions. No matter what that question is – whether it’s about buying antique radios, comparing types of refrigerators, shopping for stereo components, looking up geodesic domes – you name it, Google has the answer. Search engines do nothing but seek out and try to index information for their human viewer. The more relevant – and unique – the information found on the site and the longer the site has been in existence, the higher the site will climb in the search engines.

Now, what the savvy marketer may do is use the system set up by Google to get high SERPs by giving good content that has value to the visitor. This is a very legitimate tactic. The search engine is happy to find unique relevant content, the human eyes are happy to read useful relevant content, and the marketer is happy to get human eyes on his website. Sounds like the perfect formula.